French hospitality group Accor announced that it signed franchise agreements for two new hotels in Ploiești, Prahova county. The planned Mercure and ibis properties will be developed with separate Romanian partners.
Mercure Ploiești will be developed with Class Beton Agregate and will include 125 rooms, including apartments and family accommodation.
The planned facilities include a restaurant with an outdoor terrace, meeting and event spaces, shops, an indoor swimming pool, a fitness center, a sauna, and spa services.
“Romania remains one of Accor’s most dynamic development markets in Eastern Europe, benefiting from strong travel demand and increasing investor interest in international hotel brands,” said Frank Reul, Accor’s vice president of development for premium, midscale, and economy brands in Eastern Europe, Balkans, Italy & Greece.
Marius Țapu, owner of Class Beton Agregate, said the hotel was intended to serve both business and leisure travelers.
The 60-room ibis Ploiești will be developed with Elmo Prod, marking that company’s first hospitality project. It will include a restaurant, lobby bar, breakfast room, work area, fitness room, meeting space, and outdoor parking.
“We chose ibis as our first hospitality project thanks to its strong international recognition and clear proposition built around quality, accessibility, and straightforward comfort,” Elmo Prod owner Vicențiu Constantinescu said.
Ploiești is an industrial, commercial, and logistics center roughly 60 km north of Bucharest and is also located near the Prahova Valley tourism area. The two hotels are expected to serve corporate travelers as well as visitors traveling toward the mountain resorts.
Accor currently operates more than 25 hotels across seven brands in Romania. Its local development pipeline includes over 35 additional properties.
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