Clever Group announced it would launch Cinemaraton Play, a multi-screen platform dedicated entirely to Romanian films, on December 1.
The content will be available both online and through mobile apps on Google Play and the App Store.
The platform will operate on a subscription basis, “at an affordable price,” the media company said.
At a later stage, users will also have access to a pay-per-view option, allowing them to watch individual titles, including premium productions.
“The launch of Cinemaraton Play is a natural step in the evolution of the Cinemaraton brand. After almost 10 years of bringing Romanian films back into the public spotlight through television, moving to a digital platform adapted to today’s viewing habits, anytime and anywhere, was a natural next step. We want to make Romanian films easily accessible, whether classic or contemporary productions, while also developing our own content to complement the offering and carry forward the Cinemaraton identity,” Adrian Bucă, general manager of Cinemaraton, said.
Clever Group owns Prima TV and other television stations and media outlets, including Profit.ro. It recently signed an agreement to acquire TV station Kanal D from Turkish media group Doğan.
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