Clever Group has signed an agreement to acquire 100% of Doğan Media International, the company that owns Kanal D, Hotnews.ro reported. For about a decade, Kanal D has ranked third in Romania by audience, after Pro TV and Antena 1.
The acquisition, to be carried out through Romanian Content Project, owned by Clever Media Network and EAD.RO Interactive, covers Kanal D, Kanal D2, Radio Impuls and the group’s digital division.
“Clever Media Group announces the signing of the agreement for the full takeover of Doğan Media International, in one of the most important transactions on the Romanian media market. Clever Media Group, one of the main players in the Romanian media industry, announces the signing of the agreement for the acquisition of 100% of the shares of Doğan Media International SA, a company that owns the television stations Kanal D and Kanal D2, Radio Impuls and a digital division,” Orlando Nicoară announced in a statement published on his Facebook page.
According to Nicoară, the acquisition is part of Clever Media Group’s strategy to develop and diversify its business around an integrated media ecosystem bringing together general-interest and thematic television channels, sports channels, digital platforms and established editorial brands.
“Clever Media Group has constantly developed its portfolio through investments in content, technology and distribution, strengthening its presence in areas such as information, entertainment, sports, culture, cinema and thematic content. The future integration of Doğan Media International brands will create new development opportunities and expand the group’s presence in television, radio and the digital environment,” the Clever EAD director added.
Clever Media Group’s current portfolio includes 18 television channels, among them Prima TV, Prima News, the five Prima Sport channels, Prima 4K, Cinemaraton, Agro TV, Medika TV, Prima History, Prima Comedy, Prima World & Travel and Nostalgia TV. Its digital ecosystem includes platforms such as Profit.ro, Cotidianul.ro, Life.ro, PrimaSport.ro and PrimaPlay.ro.
Leave a Reply