Seven in ten Romanians ages 18 to 55 plan to shop during Black Friday 2026, according to an MKOR survey. The 70% purchase-intent rate compares with 62% in 2025 and 57% in both 2023 and 2024.
The interest is similar among men and women, at 71% and 70%, respectively, although their planned purchases differ. Still, electronics and appliances rank first for both groups, cited by 55% of women and 47% of men who intend to shop.
IT and communications products, including phones, laptops, and smartwatches, are sought by 44% of male shoppers, compared with 29% of women. Men also report greater interest in gaming products and automotive items.
Among women planning purchases, 37% intend to buy cosmetics, perfumes, or personal care products, compared with 17% of men. Clothing, footwear, and accessories are also on the lists of 37% of women and 24% of men.
Six in ten prospective buyers plan to shop exclusively online, up from 47% in 2025, the same survey found. Only 8% expect to buy solely from physical stores, compared with 12% last year.
The average planned budget is approximately RON 2,100, close to the RON 2,046 reported in 2025. Around 86% of prospective shoppers have set their budget in advance.
NETOPIA Payments data showed that the value of payments processed on Black Friday 2025 increased by 19% from the previous year. The average card payment reached RON 400, around 60% above the annual daily average.
The MKOR survey was conducted online between September 18 and 23 among 1,000 Romanian residents ages 18 to 55. It has a stated margin of error of ±3.1% at a 95% confidence level.
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