Interest was particularly strong for studios and three-bedroom apartments, primarily in Pipera and northern Bucharest, according to company data.
Special offers available during the event included studios starting from €88,000 + VAT and three-bedroom apartments from €127,000 + VAT. For some of the clients visiting the NBI stand, the purchasing process progressed significantly over the course of the three-day event, moving from project selection and comparison to property viewings, negotiations and reservations.
The results come as Vlad Musteata, Founder & CEO of North Bucharest Investments, took part in the Opening Conference of the Bucharest Real Estate Fair 2026, where he discussed the evolution of residential demand and supply, the changing profile of today’s buyer and the outlook for the market.
“The market remains active, but today’s buyer is far more selective. Demand is there and capital is available, but clients are comparing more and looking much more closely at the project, the developer, the location, the total cost of ownership and the property’s long-term potential. What we saw at SIB confirms this shift: buyers are better informed, but when the right property, price and timing come together, decisions can happen quickly. The high number of viewings, negotiations and reservations generated directly from the Fair is a strong indication of that.” says Vlad Musteata.
The SIB results come against a backdrop of sustained activity for NBI. The company closed 2025 with more than €320 million in transaction volume across 1,922 transactions, while in the first half of 2026 it reported approximately €100 million across 988 transactions. Following the resumption of ANCPI operations, NBI exceeded €34.5 million in transaction volume and 210 transactions in less than one month.
One of the key topics addressed by Vlad Musteata during the conference was the contraction in residential supply. According to data presented by NBI, in Q1 2026 the total supply of properties available in Bucharest was 34% lower than in the same period of 2025, while the supply of new homes declined by 31%. In August 2026, the average asking price for new apartments in Bucharest reached €2,549/sqm, up 9.3% year-on-year and approximately 27% compared with August 2024.
“Supply will become one of the defining issues for the market over the coming years. Demand remains active, while fewer new homes are coming onto the market. Buyers still have the opportunity today to compare and choose. I believe the conversation is increasingly shifting from ‘How much does this apartment cost today?’ to ‘What will the property I choose be worth in three to five years?’” says the CEO of North Bucharest Investments.
The buyer profile is also evolving. According to NBI data, 40% of demand comes from end-users, while 48% is concentrated on studios and one-bedroom apartments, including demand from Romanian buyers living abroad. At the same time, 38% of NBI buyers use mortgage financing, making financing an increasingly important part of the overall acquisition-cost analysis.
The level of interest recorded at SIB for Pipera and northern Bucharest also reflects, according to the company, the growing importance of factors beyond price per square metre. Infrastructure, accessibility, proximity to business hubs, schools and services, developer quality and the future potential of an area are becoming increasingly relevant for both end-users and investors.
For NBI, the three days of SIB also meant mobilising a team of more than 200 consultants and collaborators, working simultaneously at the stand and in the field. The company’s portfolio includes more than 100 residential projects and 4,000 properties, with a strong presence across northern Bucharest. Viewings and negotiations initiated during SIB are continuing after the event, with a significant share of the interest generated now moving into the next stages of the acquisition process.
From North Bucharest Investments’ perspective, the results of SIB 2026 point to a residential market that remains active but is becoming increasingly selective, with purchasing decisions driven by project quality, location, access to financing and the medium- to long-term potential of the property. As available supply continues to tighten, well-positioned projects and areas supported by infrastructure, services and further development are expected to remain key areas of interest for both homebuyers and investors.
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