{"id":8621,"date":"2026-01-28T12:02:49","date_gmt":"2026-01-28T12:02:49","guid":{"rendered":"https:\/\/ofero.news\/?p=8621"},"modified":"2026-01-28T12:02:49","modified_gmt":"2026-01-28T12:02:49","slug":"romanian-ai-made-singer-lolita-cercel-has-artists-and-roma-activists-up-in-arms","status":"publish","type":"post","link":"https:\/\/ofero.news\/?p=8621","title":{"rendered":"Romanian AI-made singer Lolita Cercel has artists and Roma activists up in arms"},"content":{"rendered":"<p>Lolita Cercel, a singer created with the help of artificial intelligence (AI), has gotten traction on Romanian social media in recent weeks. Still, her success has attracted criticism from artists and Roma activists.\u00a0<\/p>\n<p>Cercel\u2019s seven songs gathered millions of views in around a month, and her look has received praise on Romanian TikTok. Her persona was created by a young man who presents himself as Tom, and claims to have written the lyrics, while the AI generates the music and accompanying videos according to his prompts.<\/p>\n<p>In a feature on <a href=\"https:\/\/www.scena9.ro\/article\/lolita-cercel-tom-muzica-ai-inteligenta-artificiala\">Scena9<\/a>, the creator of Lolita Cercel said he was inspired by his work in the design field but refused to disclose more.<\/p>\n<p>\u201cThe secrecy around me is not a whim, but a conceptual necessity. In a world oversaturated with personal brands and artist egos, I wanted Lolita to be the only one that matters. If I stepped forward, the magic would dilute. I\u2019m just the architect behind it; Lolita is the star,\u201d he told the journalists.\u00a0<\/p>\n<div class=\"video-embed-field-provider-youtube video-embed-field-responsive-video\">\n<\/div>\n<p>On the other side are artists who say they work for years for visibility and originality and who consider that music generated by artificial intelligence represents an unethical territory.<\/p>\n<p>\u201cThere are record labels, producers, and artists who choose this AI shortcut, and unfortunately, such songs go viral or even end up on the radio. It is sad for independent artists who struggle to do everything from scratch,\u201d said Paulina, a singer.<\/p>\n<p>Roma activist Alexandra Fin also drew attention to the way Roma cultural identity is being used in this context. Cercel, whose music is presented as a fusion between Balkan nostalgia and \u201cthe synthetic future,\u201d looks Roma, and her music heavily draws from the community\u2019s music.\u00a0<\/p>\n<p>Fin said the Lolita project \u201crepresents an exploitation and instrumentalization of Roma culture. It is intentionally racialized, both through physical appearance and references to Roma spiritual practices [&#8230;]. It is deeply inhuman for a marginalized identity\/culture to be used to generate profit through a virtual artist.\u201d<\/p>\n<p>Critics say Lolita Cercel should be blocked on TikTok and other social media as a form of protest against this type of content. Others are not so clear-cut in their opinions.<\/p>\n<p>\u201cI really like it a lot. But what does that say about the direction we\u2019re heading in? Is AI replacing us completely, and what will remain of our humanity, what will remain of us?\u201d said one commentator in Cercel\u2019s most-watched video on YouTube.<\/p>\n<p>\u201cLolita may be a digital character, and the final product may also be digital, but the guidance for something this cool is clearly human and experienced. Many people use AI to produce, but few manage to produce something good. The collaboration between humans and AI should be like this: AI should extend human experience,\u201d said another listener.\u00a0<\/p>\n<p><em><a href=\"mailto:radu@romania-insider.com\">radu@romania-insider.com<\/a><\/em><\/p>\n<p><em>(Photo source: Lolita Cercel YouTube video capture)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Lolita Cercel, a singer created with the help of artificial intelligence (AI), has gotten traction on Romanian social media in recent weeks. Still, her success has attracted criticism from artists and Roma activists.\u00a0 Cercel\u2019s seven songs gathered millions of views in around a month, and her look has received praise on Romanian TikTok. Her persona [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8621","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/8621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8621"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/8621\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}