German company Henkel, with over 500 employees in Romania, has opened a new headquarters in Bucharest, marking a fresh chapter in its three-decade presence in the local market. The space blends Henkel\u2019s \u201cSmart Work\u201d concept with Romanian cultural design elements inspired by Constantin Br\u00e2ncu\u0219i and traditional motifs, while a dedicated quiet zone pays tribute to national innovators such as Henri Coand\u0103 and Ana Aslan.<\/p>\n
The inauguration brought to Bucharest two senior European executives, namely Birgit Rechberger-Krammer, Vice President of Henkel Consumer Brands Europe, and Piotr Ciborowski, Vice President of Henkel Adhesive Technologies Europe, who joined local leaders Andrei Dumitrescu and Andrey Yekimov for the ribbon-cutting ceremony at the Equilibrium 2 office building in Floreasca.<\/p>\n
The company highlighted Romania\u2019s strategic importance for both its divisions.\u00a0<\/p>\n
Adhesive Technologies considers the country a key regional market, reinforced by more than EUR 50 million invested in three local production units in Pantelimon, C\u00e2mpia Turzii, and Roznov.\u00a0<\/p>\n
Meanwhile, Consumer Brands regards Romania as its second-largest market in Central and Eastern Europe and aims to strengthen its position through sustained brand investment and innovations focused on performance and sustainability.\u00a0<\/p>\n
Henkel currently employs around 500 people in Romania and manages more than 30 brands across its two business divisions.<\/p>\n
irina.marica@romania-insider.com<\/p>\n
(Photo source: press release)<\/p>","protected":false},"excerpt":{"rendered":"
German company Henkel, with over 500 employees in Romania, has opened a new headquarters in Bucharest, marking a fresh chapter in its three-decade presence in the local market. The space blends Henkel\u2019s \u201cSmart Work\u201d concept with Romanian cultural design elements inspired by Constantin Br\u00e2ncu\u0219i and traditional motifs, while a dedicated quiet zone pays tribute to […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7890","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7890"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7890\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}