Nearly seven out of ten Romanian employees say their job negatively impacts their overall wellbeing, while only 37% receive any form of non-wage benefits, according to a new study conducted by Reveal Marketing Research in partnership with Up Romania. The research explored how Romanians define complete wellbeing, or \u201cWellbeing 360\u00b0,\u201d and what factors most influence it.\u00a0<\/p>\n
Respondents most often associated wellbeing with emotional balance (70%), financial stability (70%), and physical health (64%). Women tend to prioritize emotional wellbeing (75%), while men emphasize free time (41%).<\/p>\n
The study also found strong generational differences. For Generation Z, financial wellbeing is the top priority (72%), while Millennials focus more on emotional balance (69%). Gen X respondents view financial and emotional aspects as equally important, and Baby Boomers place the greatest emphasis on financial stability (76%).<\/p>\n
Work remains a key factor influencing wellbeing, with 69% of employees saying their job affects their general state of mind, especially those working in small and medium-sized companies (74%). During busy periods, Romanians most often sacrifice free time (57%), sleep (39%), and personal relationships (36%).<\/p>\n
Among those who do not receive extra benefits, the most desired perks are holiday vouchers (44%), private medical subscriptions (39%), and meal vouchers (37%). Employees who already receive benefits say they would like bonuses (58%), more time off (54%), or cultural subscriptions such as theatre and concert passes (28%).<\/p>\n
\u201cComplete wellbeing for Romanians is not limited to physical health or financial resources \u2014 it means a balance between emotional wellbeing, social relationships, free time, and self-care. The study shows that although a third of people still see caring for their wellbeing as a luxury or a trend, more and more Romanians are beginning to view it as normal or a daily necessity. This trend signals a growing maturity in attitudes toward wellbeing,\u201d said Marius Luican, CEO of Reveal Marketing Research.<\/p>\n
The study also showed that interest in digital wellbeing platforms is growing. While only 15% of Romanians use such apps frequently, almost half (47%) said they would be willing to pay for them, mainly for fitness, mindfulness, or nutrition-related tools.<\/p>\n
The survey was conducted online between September 13\u201319, 2025, among 803 employed internet users aged 18 and over from urban areas, with a margin of error of \u00b13.5%.<\/p>\n
irina.marica@romania-insider.com<\/p>\n
(Photo source: M<\/a>onkey Business Images\/Dreamstime.com<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":" Nearly seven out of ten Romanian employees say their job negatively impacts their overall wellbeing, while only 37% receive any form of non-wage benefits, according to a new study conducted by Reveal Marketing Research in partnership with Up Romania. The research explored how Romanians define complete wellbeing, or \u201cWellbeing 360\u00b0,\u201d and what factors most influence […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7262","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7262"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7262\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}