Genezio, a Romanian AI startup, announced the launch of a new Conversational AI Optimization platform, a tool designed to help companies understand and improve how generative AI systems perceive and describe their brands, during the technology conference How to Web.<\/p>\n
The new tool comes as traditional digital marketing campaigns and SEO techniques no longer suffice in creating brand visibility.<\/p>\n
According to data presented by Genezio, 77% of US ChatGPT users already use it as a search engine, and the technology has become the fastest adopted digital product in history, with over 700 million users.\u00a0<\/p>\n
\u201cThe funnel is becoming conversational. We\u2019ve moved from an attention economy to an intention economy. It\u2019s no longer about being first in 10% of searches, but about being present in 80% of relevant conversations and guiding them toward the right outcomes,\u201d said Andrei Piti\u0219, co-founder & CEO of Genezio.<\/p>\n
As such, Genezio aims to go beyond SEO metrics and measures the entire conversational journey: from the first question a potential customer asks a model like ChatGPT, to the dialogue with the company\u2019s AI agent or human support agents.<\/p>\n
Features of the Genezio platform include independent evaluators allow companies to measure relevant KPIs and gain actionable insights; real-time analysis of conversations with ChatGPT, Perplexity, and Google AI Overview to detect trends and brand recommendation opportunities; proactive dialogue simulations to test in-house chatbots and anticipate future conversation scenarios; monitoring of safety, accuracy, and conversion in AI-human interactions; and live dashboards correlating conversational improvements with leads and sales.<\/p>\n
\u201cYou can\u2019t optimize what you can\u2019t measure. LLM responses aren\u2019t fixed; they change depending on the data they access. With AI Judges, we provide companies with a way to understand and optimize how they are represented in AI-generated conversations,\u201d Piti\u0219 added.\u00a0<\/p>\n
Genezio is led by Andrei Piti\u0219, alongside Bogdan R\u00eep\u0103, co-founder of a startup acquired by Adobe, later involved in Vector Watch (acquired by Fitbit) and UiPath; Bogdan Vlad, involved in Clever Taxi and Vector Watch\/Fitbit, now CTO of Genezio; and Paula Cionca, CMO with experience in positioning and scaling tech brands.\u00a0<\/p>\n
In 2024, Genezio raised a USD 2 million pre-seed round, led by GapMinder Ventures with participation from Underline Ventures. The platform is currently available to a limited number of clients, with extended access based on a waiting list.<\/p>\n