Roughly half of Romanians used AI to compare products or services before making a purchase, according to \u201cThe eCommerce X-ray in Romania\u201d study by easySales.\u00a0<\/p>\n
According to the study, which dissects consumer habits, 51.5% of Romanians have used and found ChatGPT or another AI tool useful to compare products or services before online purchases. Around 19% say they frequently use ChatGPT or other AIs to that end. Another 32% try them occasionally, while a quarter are curious but have not yet tested them.\u00a0<\/p>\n
ChatGPT dominates the AI scene in Romania with a crushing 82% of preferences, leaving Gemini at 13% and the rest at under 3%.\u00a0<\/p>\n
Despite the growing traction of AI, when it comes to general product information and reading reviews, Romanians still prefer traditional sources: 71.91% use Google to search for reviews and product details, while only 5.69% go directly to AI. Social networks such as Facebook (14.29%), TikTok (4.54%), which has surpassed Instagram (3.57%), play an important role in this information process, which also shows that Romanians are influenced by Social Media content.<\/p>\n
When asked to rank trust regarding recommendations for purchasing a product or service online, Romanians place family and friends first, by a huge margin over other options, accounting for more than three-quarters of choices.<\/p>\n
One in six Romanians relies on AI for trust, while influencers are at the bottom, with only 6% trust.\u00a0<\/p>\n
Nevertheless, social networks influence purchasing behavior more than expected, and no less than 58.3% of respondents say they have bought products just because they saw them promoted on social media, according to the survey.<\/p>\n
In the context of rising prices, however, Romanians say they have also cut back on expenses. Roughly 64.9% have moderately or significantly reduced online spending due to rising prices, and a third reduced monthly spending by RON 100-250 (EUR 20-50).<\/p>\n
Nearly 60% look for discounts or promotions when they shop, and a third become cautious with only purchases over RON 250. Over 80% pay more attention to delivery costs, and 45% say they first search for a product online and then go to physical stores to see or purchase it.\u00a0<\/p>\n
The data presented in the study by easySales were collected between July 16\u201330 from 1,036 respondents.\u00a0<\/p>\n
radu@romania-insider.com<\/a><\/em><\/p>\n (Photo source: Arsenii Palivoda<\/a>\u00a0|\u00a0Dreamstime.com<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":" Roughly half of Romanians used AI to compare products or services before making a purchase, according to \u201cThe eCommerce X-ray in Romania\u201d study by easySales.\u00a0 According to the study, which dissects consumer habits, 51.5% of Romanians have used and found ChatGPT or another AI tool useful to compare products or services before online purchases. Around […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7005","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7005"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/7005\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}