The installations, built entirely out of aluminium drink cans, showcase the infinite potential of aluminium and invite the public to see cans not as waste, but as valuable resources. Each artwork carries an inspiring message \u2014 I CAN DREAM, I CAN LOVE, I CAN GROW, I CAN CONTINUE, I CAN FLY, I CAN IMAGINE \u2014 and brings the conversation around recycling into everyday life and public spaces.<\/p>\n
The artworks can be found at:<\/p>\n
\tCity Grill Prim\u0103verii \u2013 I CAN DREAM (the moon)<\/strong> \u201cWith over 15,000 guests a day, City Grill restaurants are the perfect setting to amplify our sustainability messages. Their diverse audience, from Gen Z to seniors, locals to tourists, makes the message truly accessible. As a leader in Romanian hospitality, City Grill Group supports everyday sustainable practices. Hosting the Every Can Counts installations gives visibility and authenticity to a message that belongs in daily life \u2014 in places where people gather, connect, and enjoy themselves,\u201d says David Van Heuverswyn, Global Director of Every Can Counts<\/strong>.<\/p>\n Created by local visual artist Sergiu Chihaia, the installations are more than just art \u2014 they\u2019re catalysts for change, reminding visitors that small actions can spark systemic impact. Through this partnership, City Grill Group supports the initiative by hosting the artworks in its restaurants, offering visibility and cultural relevance to the campaign.<\/p>\n \u201cFor younger generations, especially Gen Z and Millennials, dining out is an experience that must be aligned with their values. They care about the environment and seek out places that reflect that. At City Grill Group, we\u2019ve learned that people want spaces that feel relevant and responsible. Sustainability is already part of our daily operations \u2014 from digital menus to food waste reduction and the recycling of packaging, including aluminium cans. Hosting the Every Can Counts installations fits perfectly with this vision, turning familiar spaces into prompts for meaningful conversations about the small actions and infinite potential\u201d, says Ramona Popescu, Head of Marketing and Customer Experience at City Grill Group<\/strong>.<\/p>\n This collaboration reflects a growing trend in urban sustainability: using public art to inspire environmental action through everyday interactions.<\/p>\n In June, the I CAN installations were exhibited in public festivals and museums, reaching thousands of people. At the same time, a recent Every\u202fCan\u202fCounts analysis shows Romania\u2019s aluminium can recycling rate more than doubled\u2014from 35% in 2022 to over 74% in early 2025.\u00a0<\/p>\n Meanwhile, the Reveal* Study on sustainability and the SGR system highlights that\u202f21% of Romanians say they\u2019d recycle more if there were more educational and informative campaigns in place. Initiatives like I\u202fCAN play a vital role in both raising awareness and turning recycling into a visible, everyday habit.<\/p>\n After Bucharest, the I CAN tour will continue in other major cities including Cluj and Timi\u0219oara in the coming months. For more about the I CAN tour or to see past installations, visit Every Can Counts Romania<\/a> Instagram page.\u00a0<\/p>\n Partners of the \u201cI CAN\u201d tour by Every Can Counts: wall-street.ro, start-up.ro, retail.ro, Alucro Association, the restaurants within City Grill Group, CANPACK Recycling, CANPACK Romania, Bringo Romania.<\/p>\n Every Can Counts is a unique partnership between drink can manufacturers and European aluminium can sheet producers that works to inspire, encourage, and empower people to recycle their drink cans wherever they are, with a focus on out-of-home consumption.\u00a0 The Every Can Counts initiative was born in the UK in 2009 and now has branches in 18 countries across Europe, plus US, UAE and Brazil. Today, we are the leading programme to promote drink can recycling, and we have signed up hundreds of organisations to the programme, including major international events like the Tour de France, MotoGP, and the Exit festival, while educating millions of attendees at hundreds of events.\u00a0<\/p>\n In Romania, the Every Can Counts initiative is supported by CANPACK \u2013 a major producer of aluminium beverage cans, and the four major aluminium can sheet manufacturers and recyclers.\u00a0<\/p>\n More details about the Every Can Counts initiative are available on\u00a0https:\/\/everycancounts.eu<\/a>.\u00a0<\/p>\n
\n\tPesc\u0103ru\u0219 \u2013 I CAN GROW & I CAN FLY (the flower & the butterfly)<\/strong>
\n\tHanu\u2019 Berarilor Uranus \u2013 I CAN CONTINUE (the wheel)<\/strong>
\n\tBuongiorno Victoriei \u2013 I CAN LOVE (the heart)<\/strong>
\n\tHanul lui Manuc \u2013 I CAN IMAGINE (the eye)<\/strong><\/p>\nSustainability meets art and dining out, in the heart of the city<\/h3>\n
From visual campaign to everyday habit<\/h3>\n
About Every Can Counts (ECC)\u00a0<\/h3>\n