In 2024, Maidan completed an investment of EUR 500,000 in expanding and modernizing its production capacity, integrating a state-of-the-art ERP system – FoodOS, and developing its own multifunctional space \u2013 Maidan Spatiul. This initiative allowed for the streamlining of operational flows and entry into new markets, such as catering for schools, kindergartens, institutional canteens, hospitals, as well as the expansion of the retail segment through the launch of ready meal products.<\/p>\n
An important part of the investment was the development of its own event space, Maidan Spatiul \u2014 a location designed for corporate events, launches, tastings, and community gatherings.<\/p>\n
Today, Maidan delivers over 2,000 portions daily to a varied portfolio that includes local companies, multinationals, and individual clients. The services cover both industrial catering and corporate events or private parties \u2013 delivered in its own space, in partner locations or other spaces, adapted to each client\u2019s needs.<\/p>\n
The business model is structured on three complementary directions: catering for corporate and private events, industrial catering for companies, schools, and hospitals, and proprietary gastronomic products (ready meal and sous-vide), under brands such as C\u00e2mpeneasca de Maidan, Piua or Fezandate de Mo\u0219ie \u2013 the first sous-vide brand for retail in Romania.<\/p>\n
Currently, the recurrent catering segment (corporate canteens and educational units) generates approximately 48% of the turnover, while events and retail products contribute 52%.<\/p>\n
In the past three years, the company\u2019s turnover has quadrupled, from EUR 800,000 in 2021 to EUR 3.2 million at the end of 2024. The growth reflects a sustained strategy of diversification, constant investments, and a clear positioning in the area of culinary experiences.<\/p>\n
\u201c2024 was a year in which we were forced to once again test the agility that defines us. It was a year of expansion, but also of challenges, including the loss of the partner with whom I founded the company. This process strengthened our philosophy: we do things differently, but with rigor, attention to detail and a balance between entrepreneurship, team, creativity and organization,\u201d says C\u0103lin C\u00eendea, founder and CEO of Maidan<\/strong>.<\/p>\n The company now has a team of approximately 80 employees and operates in an integrated manner: production, delivery, and logistics.<\/p>\n Maidan differentiates itself through the way it combines the operational efficiency of a scalable catering provider with personalized attention to the details of each event.<\/p>\n Food from Maidan is more than a service: it is a catalyst for interaction, conversation, and memorable moments \u2014 whether it\u2019s about team lunches, corporate or private parties. The offer includes artisanal dishes, sharing menus, and a relaxed but well-organized serving style.<\/p>\n The 2024 investment covered both the expansion of production capacity and the development of Maidan Spatiul \u2014 a space dedicated to corporate and private events.<\/p>\n On the one hand, the new professional kitchen, equipped with state-of-the-art technology, ensures the daily production of over 2,000 portions, with the possibility to scale up to 10,000. This supports all catering lines: industrial, corporate, and events.<\/p>\n On the other hand, Maidan Spatiul is designed to easily adapt to any type of event \u2014 from corporate meetings or workshops to private parties \u2014 always maintaining the relaxed, personalized, and well-organized atmosphere that defines Maidan.<\/p>\n For 2025, Maidan aims to consolidate the corporate segment, with a focus on industrial catering and gastronomic experiences for employees, as part of engagement and employer branding strategies. At the same time, it will continue to expand the Piua brand and the ready meal product portfolio, targeting partnerships with hypermarket chains and delivery networks. Estimates for this year target a 20% growth, up to 4 million euros.<\/p>\n Maidan\u2019s client portfolio includes multinational companies as well as local clients in IT, banking, pharma, education, and services.<\/p>\n Launched in 2017, at Mo\u0219ia Corbeanca, as an informal space for events, Maidan gradually became an urban brand that combines culinary experiences with the flexibility and energy of authentic gatherings. Today, it offers integrated catering solutions and develops its own gastronomic portfolio, supporting expansion into retail and HoReCa.<\/p>\n *This is a Press release.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Maidan, a company active in event catering, industrial catering and the development of its own gastronomic products, ended the year 2024 with a turnover of EUR 3.2 million, up 30% compared to the previous year. This evolution comes in the context of an unstable economic environment, but also of significant internal transformations. Investments for the […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5615","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/5615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5615"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/5615\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More than food: opportunities for connection and memorable experiences<\/h3>\n
Maidan Spatiul \u2013 a place dedicated to experiences<\/h3>\n
Objectives for 2025: growth in the corporate and retail areas<\/h3>\n
About Maidan<\/h3>\n