With 380,000 users and an average frequency of nearly 3 orders per month, Out4Food is the main tool for customer loyalty and engagement within the City Grill network. Currently, 26% of all orders placed in the group’s restaurants go through the app, generating 28% of the total turnover.<\/p>\n
Launched as a customer rewards system, Out4Food has matured into a tool that not only supports loyalty but also directly increases the average transaction value. Members of the Out4Food community spend, on average, 20% more than other restaurant customers \u2014 a difference driven by a mix of benefits and personalized interactions.<\/p>\n
“Out4Food is a digital extension of our relationship with the customer. It\u2019s a channel through which we maintain a constant, personalized dialogue with tangible benefits. It gives us a clear picture of consumer behavior, helps us identify customer preferences, and offer exactly what they\u2019re looking for\u2014whether it\u2019s rewards, offers, or recommendations. In essence, it\u2019s an ecosystem that connects loyalty with relevance and allows us to grow not just the frequency but the quality of our interactions,\u201d says Ramona Popescu, Head of Marketing at City Grill Group.<\/strong><\/p>\n Among the most frequently used features are bill scanning, access to personalized vouchers, placing orders, and checking the news section. The points system is actively used by the entire community – both for accumulation and redemption – and is a key element in the loyalty strategy, significantly contributing to customer retention and increased order value.<\/p>\n Currently, between 8% and 20% of users access personalized vouchers, depending on the type.<\/p>\n By the end of the year, City Grill plans to launch a dedicated section for special experiences\u2014benefits that will be redeemable exclusively with points. In parallel, the team is working on a new segmentation mechanism to tailor the app experience based on each user\u2019s activity history.<\/p>\n “We want the interaction with Out4Food to increasingly reflect customer behavior\u2014not just culinary preferences, but lifestyle habits as well. We\u2019re working on a scoring system that will factor in user engagement: how often they order, what types of restaurants they prefer, how frequently they access benefits or personalized vouchers. Based on this score, users will receive additional benefits tailored to their profile, and the entire experience will be customized in new ways\u2014from location recommendations to targeted communications and personalized offers. The more present you are in the app, the more valuable the interaction becomes,\u201d adds Ramona Popescu<\/strong>.<\/p>\n City Grill Group is the most prominent Romanian-owned player in the restaurant industry. Founded in 2004, the group currently operates restaurants and cafes under the brands Caru\u2019 cu Bere, Hanu\u2019 lui Manuc, Pesc\u0103ru\u0219, Hanu\u2019 Berarilor, Buongiorno.Italian, City Grill, City Grill Family, and City Grill Delivery, as well as La Boheme\u2014the first hotel in its portfolio\u2014and its latest additions: Aubergine, Marty Restaurants, and the Zooma events complex in Corbeanca. From its very first restaurant, City Grill Group has aimed to offer customers the ideal setting for business lunches and a welcoming place to relax during a break, with family or friends.<\/p>\n Through its locations, City Grill Group targets the urban customer who spends their leisure time in the city and often schedules business or personal meetings over coffee. Restaurant menus are diverse and accessible, with both Romanian and international cuisine.<\/p>\n Whether it\u2019s iconic recipes or any other menu item, all ingredients used in City Grill Group\u2019s restaurants are chosen with care. The \u201csecret\u201d behind their dishes lies in fresh, carefully sourced ingredients, free from additives. From hand-cut fresh fries and cage-free eggs to vegetables grown in their own greenhouse near T\u00e2rgovi\u0219te, the Group\u2019s culinary philosophy is to highlight the natural flavor of ingredients, enhanced simply with seasonings like salt and pepper.<\/p>\n Across all City Grill Group restaurants, which serve nearly 15,000 customers daily, oil, glass, cardboard, and plastic are recycled, and food waste is reduced through active campaigns.<\/p>\n *This is a Press release.<\/em><\/p>","protected":false},"excerpt":{"rendered":" City Grill Group, the largest Romanian-owned player in the hospitality market, is launching a new version of its Out4Food app and investing this year in refining the digital experience for customers who frequent the group\u2019s 30+ restaurants. The Group\u2019s investment strategy focuses on consolidating its leadership position in HoReCa by expanding its network and, more […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5077","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/5077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5077"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/5077\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What\u2019s next: Out-of-the-box benefits and smart segmentation<\/h3>\n
About City Grill<\/h3>\n