{"id":4154,"date":"2025-03-14T08:02:32","date_gmt":"2025-03-14T08:02:32","guid":{"rendered":"https:\/\/ofero.news\/?p=4154"},"modified":"2025-03-14T08:02:32","modified_gmt":"2025-03-14T08:02:32","slug":"sales-of-electro-it-goods-up-10-y-y-in-romania-in-2024","status":"publish","type":"post","link":"https:\/\/ofero.news\/?p=4154","title":{"rendered":"Sales of electro-IT goods up 10% y\/y in Romania in 2024"},"content":{"rendered":"<p>Sales of electronics, home appliances, IT, and telecom products in Romania rose by approximately 10% in 2024 compared to the previous year, according to an analysis by <a href=\"https:\/\/www.zf.ro\/companii\/vanzarile-de-electro-it-au-crescut-pe-linie-in-2024-insa-ritmul-pe-22737198?mc_cid=022e996176&amp;mc_eid=cd1f92f96c\" target=\"_blank\">Ziarul Financiar<\/a> based on data from market research company NielsenIQ. The electro-IT market recorded steady growth across all segments, though the pace varied significantly.<\/p>\n<p>Home comfort products, a category that includes air conditioners and heaters, saw the strongest growth, with sales surging by 55%. In contrast, the photo equipment segment recorded a modest increase of just 2.2%.\u00a0<\/p>\n<p>Analysts at NielsenIQ attribute the overall market expansion to easing inflation, which supported higher consumer spending after nearly two years of contraction.<\/p>\n<p>\u201cIn Romania, after almost two years of volume contraction, the reduction in inflation allowed for a return to growth in quantitative consumption in both the FMCG and electro-IT industries. In value terms, FMCG sales increased by 8%, while the electro-IT sector grew by 9.6%,\u201d the analysts noted.<\/p>\n<p>Beyond inflation, other factors also influenced consumer behavior, including climate conditions and regulatory changes.<\/p>\n<p>\u201cThe hot summer that started in March led to double-digit increases in sales of ice cream and air conditioners,\u201d the report stated.<\/p>\n<p>The electro-IT market in Romania is expanding by approximately EUR 5 billion (RON 25 billion) annually, according to the latest estimates of Ziarul Financiar.<\/p>\n<p><em>iulian@romania-insider.com<\/em><\/p>\n<p><em>(Photo source: <a href=\"https:\/\/www.dreamstime.com\/\" target=\"_blank\">Billy Blume\/Dreamstime.com<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sales of electronics, home appliances, IT, and telecom products in Romania rose by approximately 10% in 2024 compared to the previous year, according to an analysis by Ziarul Financiar based on data from market research company NielsenIQ. The electro-IT market recorded steady growth across all segments, though the pace varied significantly. Home comfort products, a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4154","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/4154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4154"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/4154\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}