\u201cThe local eCommerce market is evolving steadily, but\u00a0international competition, especially from Chinese platforms, is putting pressure on merchants. Differentiation is no longer just about price but also about the\u00a0customer experience. Thus,\u00a0personalized offers,\u00a0integrating AI solutions\u00a0for more relevant recommendations, and\u00a0automating order management processes\u00a0are key elements for long-term success,” says\u00a0Arthur R\u0103dulescu, CEO of MerchantPro<\/strong>.<\/p>\n The dynamics of the eCommerce market varied significantly throughout 2024 from one quarter to another. In the\u00a0first quarter (January – March), growth was moderate, with a\u00a05% increase in order value\u00a0and\u00a04% more transactions, mainly driven by strong performance in\u00a0February (+9.5%).<\/p>\n According to the\u00a0MerchantPro Compass analysis, the\u00a0second quarter (April – June)\u00a0recorded the\u00a0strongest growth, with a\u00a012%+ increase in order value, peaking in\u00a0April, when the growth compared to\u00a0April 2023 reached 28%.<\/p>\n In the\u00a0third quarter (July – September), the market continued to expand at a stable rate, with an\u00a011% increase, positively influenced by a\u00a0rise in September orders (+8.5%).<\/p>\n Due to the\u00a0November elections\u00a0and\u00a0economic uncertainty, the\u00a0fourth quarter (October – December)\u00a0saw more\u00a0modest growth, with\u00a0revenues increasing by less than 5%\u00a0and the\u00a0number of transactions stagnating (+0.1%).<\/p>\n Even though the holiday season started\u00a0strong in October with a 10% increase,\u00a0November and December recorded minimal growth of 4% and 1%, respectively, amid political uncertainty, declining consumer purchasing appetite, and\u00a0more cautious budget planning by both consumers and retailers.<\/p>\n eCommerce performance in 2024 varied significantly by sector. The\u00a0Auto & Moto category\u00a0was the most dynamic, with a\u00a050%+ increase in order value\u00a0and a\u00a090% surge in transaction volume.<\/p>\n The\u00a0Beauty segment\u00a0continued to grow, with\u00a0sales up 12.87%, although the number of orders increased at a slower pace.\u00a0Fashion remained under pressure, experiencing a\u00a06.7% decline, while\u00a0Home & Deco dropped by 9.39% in order value. Sporting goods, on the other hand, saw\u00a016% growth.<\/p>\n In the\u00a0Electronics segment, performance was mixed:\u00a0a modest 2.58% increase in order value\u00a0but a\u00a04.66% decrease in transaction volume, suggesting a shift towards\u00a0fewer but higher-value purchases.<\/p>\n Groceries\u00a0maintained a\u00a0positive trend, with\u00a0a 25% increase in sales value, reflecting the\u00a0steady adoption of online grocery shopping.<\/p>\n In the\u00a0B2B sector, the market remained\u00a0relatively stable, with a\u00a05.91% increase in order value\u00a0and\u00a0gradual adoption of digital solutions.<\/p>\n Across sectors, the\u00a0eCommerce market showed uneven dynamics, with some industries experiencing\u00a0significant growth\u00a0while others stagnated or contracted. This highlights the need for\u00a0tailored strategies\u00a0for each market segment.\u00a0Automation and AI\u00a0will continue to redefine eCommerce, optimizing operations and minimizing errors.<\/p>\n \u201ceCommerce merchants will need to adopt\u00a0flexible strategies focused on personalization, emerging technologies, omnichannel expansion, and cross-border growth in regional markets. In\u00a02025, success will belong to those who\u00a0stay agile, continuously innovate, and create personalized customer experiences. Meanwhile, adaptability will become a\u00a0sine qua non-condition in a constantly evolving market. Investment in technology and process optimization will be critical factors for sustainable growth,” emphasizes\u00a0Arthur R\u0103dulescu, CEO of MerchantPro.<\/p>\n MerchantPro\u00a0is a project by\u00a0ShopMania Net, catering to eCommerce entrepreneurs in\u00a0Romania and Europe\u00a0through\u00a0competitive eCommerce functionalities, professional support services, and customized solutions tailored to specific development needs.<\/p>\n The\u00a0MerchantPro platform is used regionally, boasting\u00a0over 20 years of experience in the market. In the last three years,\u00a0MerchantPro has strengthened its presence both locally and internationally, with\u00a0over 2,000 active stores in Romania\u00a0and\u00a0a continuously growing number in Western and Southeastern Europe.<\/p>\n *This is a Press release.<\/em><\/p>","protected":false},"excerpt":{"rendered":" The annual\u00a0MerchantPro Compass\u00a0analysis, conducted by the local SaaS eCommerce platform\u00a0MerchantPro, based on data from online stores active in both 2024 and the previous year, reveals that Romania\u2019s eCommerce market continued to grow in 2024, with an increase of over\u00a08% in order value\u00a0compared to the previous year. The\u00a0number of orders grew by 3%, and the\u00a0average cart […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3790","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/3790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3790"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/3790\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Online Commerce by Quarter: Q2 Was the Best Performing<\/h3>\n
Industry Analysis: Contrasting Trends Between Sectors<\/h3>\n
About MerchantPro<\/h3>\n