Romanian online retailer Fashion Days has reported a strong start to its Black Friday sales campaign, with orders up by over 10% in the first three days compared to the same period last year. The company announced that more than 204,000 orders were placed, totaling over 403,000 products – a record high for the retailer.\u00a0<\/p>\n
More than 58% of these orders have already been delivered in Bucharest and Ilfov, reflecting significant logistical planning to meet demand.<\/p>\n
“The results of the first days of the campaign are proof of our customers’ trust and loyalty,” said Cristina P\u00eerjol, Fashion Days General Manager, quoted by Bursa.ro<\/a>. “We invested in logistics and crafted compelling offers to ensure customers could benefit from our Black Friday discounts quickly and efficiently.”<\/p>\n Notably, customers with Genius subscriptions accounted for over 57% of all orders. Additionally, around 16% of the total order value was financed through the My Wallet by eMAG platform, allowing customers to pay in four interest-free installments.<\/p>\n These early figures suggest strong consumer engagement with Black Friday deals, positioning Fashion Days for a successful end to the campaign.<\/p>\n