In just five short years, the NGO @Romania has achieved a significant digital milestone, amassing over one million followers on\u00a0Instagram<\/a>.\u00a0The NGO strives to redefine Romania\u2019s\u00a0image on the global stage and harness the power of social media\u00a0to transform public perception and tourism practices, sharing\u00a0amazing\u00a0destinations or heartwarming pieces of Romanian lifestyle and tradition.<\/p>\n Romania Insider: How did @Romania begin?\u00a0<\/strong><\/p>\n @Romania:<\/strong>\u00a0@Romania was founded in 2019, born from a vision to elevate Romania\u2019s profile worldwide. With its grassroots beginning on social media platforms, the NGO has expanded its reach across Instagram, TikTok, and Facebook, totaling over three million followers. This growth is underscored by a substantial digital footprint of two billion views across platforms, turning virtual engagements into tangible visits, with 200,000 tourists contributing over EUR 100 million to the national economy.<\/p>\n “Building @Romania without government or corporate backing has been\u00a0both\u00a0challenging and liberating. It allowed us the freedom to experiment and adapt swiftly, turning every follower and view into a step towards greater impact,\u201d says Sabin St\u0103nescu, the NGO’s president and founder.<\/p>\n RI: The posts by @Romania on Instagram\u00a0are always accompanied\u00a0by informative paragraphs detailing the history of a part of Romania, activities that\u00a0can be done\u00a0there, and more. How do you choose the subject of your posts?<\/strong><\/p>\n @Romania:\u00a0<\/strong>The secret to @Romania\u2019s success lies in its compelling content that\u00a0not only\u00a0showcases the scenic landscapes and cultural richness of Romania\u00a0but also\u00a0educates its audience about the nation\u2019s heritage.\u00a0Each post is carefully curated to offer insights into the history and activities of different regions, encouraging followers to explore Romania beyond the beaten path.<\/p>\n “We strive to tell Romania\u2019s story through visuals and narratives that resonate globally. Seeing people from around the world react to our content and plan visits is the ultimate reward for our efforts,\u201d says Iulian B\u0103lt\u0103re\u021bu, co-founder of the NGO.<\/p>\n RI: What is next for @Romania?<\/strong><\/p>\n @Romania:<\/strong>\u00a0Looking to the future, @Romania is not resting on its laurels. “The success on Instagram is just our starting point,” the @Romania team asserts. “We are poised to expand our reach and continue transforming how the world sees and experiences Romania.”\u00a0<\/p>\n The team plans to launch a dedicated tourism platform\u00a0that will connect\u00a0tourists directly with local businesses, promoting sustainable and authentic travel experiences. This initiative aims to extend the economic benefits of tourism deeper into local communities.<\/p>\n “Our vision extends beyond digital promotion. We\u2019re developing a platform that enhances tourist interactions with local cultures and economies, fostering a more integrated and enriching travel experience,\u201d adds Eduard Sm\u0103r\u0103nd\u0103, co-founder.<\/p>\n A post shared by Romania (@romania)<\/a><\/p>\n<\/div>\n (Photo:\u00a0Janoka82<\/a>\u00a0|\u00a0Dreamstime.com<\/a>)<\/em><\/p>\n radu@romania-insider.com<\/em><\/p>","protected":false},"excerpt":{"rendered":" @Romania, the official-looking page quickly\u00a0gaining\u00a0followers on Instagram and TikTok,\u00a0is not run by a state agency, nor does it receive backing for promoting Romania as a destination for tourists from around the globe.\u00a0Instead, it was built from the ground up by a non-governmental organization committed to showing what Romania\u00a0has to offer.\u00a0 In just five short years, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}