Seven in ten Romanians ages 18 to 55 plan to shop during Black Friday 2026, according to an MKOR survey. The 70% purchase-intent rate compares with 62% in 2025 and 57% in both 2023 and 2024.<\/p>\n
The interest is similar among men and women, at 71% and 70%, respectively, although their planned purchases differ. Still, electronics and appliances rank first for both groups, cited by 55% of women and 47% of men who intend to shop.<\/p>\n
IT and communications products, including phones, laptops, and smartwatches, are sought by 44% of male shoppers, compared with 29% of women. Men also report greater interest in gaming products and automotive items.<\/p>\n
Among women planning purchases, 37% intend to buy cosmetics, perfumes, or personal care products, compared with 17% of men. Clothing, footwear, and accessories are also on the lists of 37% of women and 24% of men.<\/p>\n
Six in ten prospective buyers plan to shop exclusively online, up from 47% in 2025, the same survey found. Only 8% expect to buy solely from physical stores, compared with 12% last year.<\/p>\n
The average planned budget is approximately RON 2,100, close to the RON 2,046 reported in 2025. Around 86% of prospective shoppers have set their budget in advance.<\/p>\n
NETOPIA Payments data showed that the value of payments processed on Black Friday 2025 increased by 19% from the previous year. The average card payment reached RON 400, around 60% above the annual daily average.<\/p>\n
The MKOR survey was conducted online between September 18 and 23 among 1,000 Romanian residents ages 18 to 55. It has a stated margin of error of \u00b13.1% at a 95% confidence level.<\/p>","protected":false},"excerpt":{"rendered":"
Seven in ten Romanians ages 18 to 55 plan to shop during Black Friday 2026, according to an MKOR survey. The 70% purchase-intent rate compares with 62% in 2025 and 57% in both 2023 and 2024. The interest is similar among men and women, at 71% and 70%, respectively, although their planned purchases differ. Still, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12583","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/12583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12583"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/12583\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}