Farmec, one of Romania\u2019s oldest cosmetics manufacturers, announced the appointment of Ioana Birta as General Manager, following a decision by the Board of Directors, on Tuesday, October 20.<\/p>\n
The appointment is part of a larger corporate restructuring.<\/p>\n
The company was previously led by Mircea Turdean, \u201cwho, since 2010, has played an essential role in strengthening the company\u2019s market position and defining its growth directions. In this new stage, Mircea Turdean will continue to contribute to the company\u2019s development by being involved in setting strategic directions as a member of the Board of Directors.\u201d<\/p>\n
Farmec\u2019s Board of Directors will retain its current composition, with Ovidiu Horea Turdean as chairman, Mircea Liviu Turdean as member, and Lucian P\u00eentea as member. Responsibility for setting the company\u2019s strategy and development directions rests exclusively with the members of the Board of Directors.<\/p>\n
The new General Manager will be responsible for executive management and implementing the strategy approved by the Board of Directors. Ioana Birta\u2019s priorities include modernizing processes, increasing operational efficiency, strengthening collaboration between departments, and enhancing Farmec\u2019s competitiveness in a market characterized by intense competition and continuously evolving consumer expectations.<\/p>\n
\u201cFarmec has important strengths: strong brands, tradition and expertise in the cosmetics industry, and people who have contributed to the company\u2019s development over the years. My priority is to leverage these strengths through more efficient processes, better integration of activities, and decisions based on economic performance. I want us to build on what is working well and strengthen Farmec\u2019s long-term competitiveness,\u201d said Ioana Birta, General Manager of Farmec.<\/p>\n
Ioana Birta has experience in strategy, business development, corporate finance, and operational management. Her professional career includes work in auditing and consulting at a Big Four firm and the role of CFO of the TeraPlast Group, where she coordinated investment projects, acquisitions, and strategic transactions.<\/p>\n
She subsequently expanded her responsibilities to include commercial and operational management. Since September 2025, she has been part of Farmec\u2019s management team as Operations Director, contributing to process modernization and improvements in the company\u2019s performance. Ioana is a CFA Charterholder and an ACCA Fellow.<\/p>\n
Farmec is one of Romania\u2019s leading cosmetics manufacturers, with a tradition spanning more than 135 years. The company\u2019s portfolio includes well-known brands such as Gerovital, Farmec, and Aslavital, and its activities include the production and sale of cosmetics and personal care products.<\/p>","protected":false},"excerpt":{"rendered":"
Farmec, one of Romania\u2019s oldest cosmetics manufacturers, announced the appointment of Ioana Birta as General Manager, following a decision by the Board of Directors, on Tuesday, October 20. The appointment is part of a larger corporate restructuring. The company was previously led by Mircea Turdean, \u201cwho, since 2010, has played an essential role in strengthening […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12561","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/12561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12561"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/12561\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}