{"id":10676,"date":"2026-06-18T07:00:26","date_gmt":"2026-06-18T07:00:26","guid":{"rendered":"https:\/\/ofero.news\/?p=10676"},"modified":"2026-06-18T07:00:26","modified_gmt":"2026-06-18T07:00:26","slug":"romanias-electro-it-market-contracts-9-y-y-in-q1-amid-delayed-purchases","status":"publish","type":"post","link":"https:\/\/ofero.news\/?p=10676","title":{"rendered":"Romania\u2019s electro-IT market contracts 9% y\/y in Q1 amid delayed purchases"},"content":{"rendered":"<p>Romania\u2019s electro-IT market declined by 9% y\/y in the first quarter of 2026, marking broad-based weakness across telecom, electronics, IT, and home appliances, according to GfK Market Intelligence data cited by Amica Romania, part of Amica Group. The contraction placed Romania among the weakest-performing markets in Central and Eastern Europe, alongside Poland, in contrast with growth recorded in Hungary (+14%) and the Czech Republic (+7%), according to <a href=\"https:\/\/www.revistabiz.ro\/piata-electrocasnicelor-din-romania-a-scazut-cu-9-la-nivel-global-a-crescut-cu-9\/?mc_cid=a916c9e5e7&amp;mc_eid=cd1f92f96c\" target=\"_blank\">Revista Biz<\/a>.<\/p>\n<p>The downturn was driven by declining demand in key appliance segments, with large home appliances falling by around 15% and small appliances by 8%, as consumers increasingly delayed non-essential purchases and prioritised replacements only when necessary, Amica Romania said. Globally, the electro-IT market increased by 9% in value over the same period.<\/p>\n<p>\u201cWe see a clear process of postponing purchases,\u201d said Mioara Bolozan, Amica Country Manager SEE, adding that buying behaviour has shifted towards promotions and necessity-driven replacement cycles.<\/p>\n<p>Amica expects the market to remain split in the second half of the year, with growing pressure on mid-range products, while demand is concentrated at entry-level and premium segments. The premium segment accounts for less than 10% of the market, while energy efficiency remains a secondary factor in purchasing decisions, influencing only 4-5% of buyers willing to pay significantly higher prices.<\/p>\n<p><em>iulian@romania-insider.com<\/em><\/p>\n<p><em>(Photo source: <a href=\"https:\/\/www.dreamstime.com\/\">Billy Blume\/Dreamstime.com<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Romania\u2019s electro-IT market declined by 9% y\/y in the first quarter of 2026, marking broad-based weakness across telecom, electronics, IT, and home appliances, according to GfK Market Intelligence data cited by Amica Romania, part of Amica Group. The contraction placed Romania among the weakest-performing markets in Central and Eastern Europe, alongside Poland, in contrast with [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10676","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/10676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10676"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/10676\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}