A vast majority of Romanians, around 8 in 10, would be willing to allow AI agents to make purchases and complete payments on their behalf in certain scenarios, according to a new study by digital payment services provider PayU Romania.<\/p>\n
Expectedly, openness to delegating purchasing or payment decisions to AI agents is strongest for lower-value purchases. Nearly one-third (29%) of respondents would allow AI to manage transactions between RON 100 and RON 500 (EUR 100), while 24% would trust AI for purchases below RON 100 (EUR 20).\u00a0<\/p>\n
Willingness declines as transaction values increase. As such, 15% would delegate purchases between RON 500 and RON 1,000 to AI agents (EUR 100-200), 6% would do so for transactions between RON 1,000 and RON 1,500 (EUR 200-300), and only 3% would trust AI with purchases exceeding RON 1,500 (EUR 300).<\/p>\n
Meanwhile, 22% of respondents said they would never delegate purchasing decisions to AI, regardless of transaction value.\u00a0<\/p>\n
According to the study, Romanians are more comfortable using artificial intelligence as a support tool rather than acting fully autonomously. Half of respondents would welcome personalized product recommendations, 47% would use AI to simplify product selection, and 44% would rely on AI to improve the security of the online shopping experience. At the same time, 41% of respondents said they are concerned about data security and how AI uses financial information.<\/p>\n
\u201cCheckout remains the stage in the purchasing journey with the greatest potential for AI applications in e-commerce. According to our study, 43% of consumers believe AI can deliver the greatest value by verifying merchant credibility and recommending the most suitable payment options,\u201d added Elena Gheorghe, Country Manager of PayU Romania and Hungary.<\/p>\n
In terms of trust in AI for autonomous actions, 37% of respondents said they would feel comfortable with AI agents selecting the best payment method, while 31% would allow the technology to complete the payment autonomously.<\/p>\n
From a demographic perspective, young adults aged 20 to 29 remain the segment most open to AI-assisted shopping and intelligent payment experiences, while consumers aged 50 to 60 are primarily interested in AI-driven personalization and enhanced security features. For merchants, AI-powered commerce could help simplify the customer journey, reduce friction at checkout, and ultimately improve conversion rates and customer trust.<\/p>\n
The survey was conducted by Reveal Marketing Research on behalf of PayU Romania in April 2026 on a representative sample of 1,005 Romanian online shoppers who shop online at least once every two to three months. PayU Romania is a dynamic and innovative payment services provider, boasting over 20 years of experience in the payments industry and a dedicated team focused on merchant success.<\/p>\n
radu@romania-insider.com<\/a><\/em><\/p>\n (Photo source:\u00a0Ekkasit919<\/a>|Dreamstime.com<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":" A vast majority of Romanians, around 8 in 10, would be willing to allow AI agents to make purchases and complete payments on their behalf in certain scenarios, according to a new study by digital payment services provider PayU Romania. Expectedly, openness to delegating purchasing or payment decisions to AI agents is strongest for lower-value […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10498","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/10498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10498"}],"version-history":[{"count":0,"href":"https:\/\/ofero.news\/index.php?rest_route=\/wp\/v2\/posts\/10498\/revisions"}],"wp:attachment":[{"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ofero.news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}